385 views | 2:43
How to Build a High-Performance Sales Team
Learn what has to be in place before a sales team can perform consistently without constant owner intervention.
Sales Leadership Insights | The Sales Mechanic
Short Videos for Owners Who Need Better Sales Rhythm.
These Sales Velocity Advisors videos help owners think through the same issues that usually show up in a diagnostic: team performance, fractional sales leadership, hiring, coaching, and sales goals.
385 views
Top Viewed: Team PerformanceHow to build a high-performance sales team.327 views
Top Viewed: Fractional LeadershipHow to hire a fractional VP of Sales.184 views
Top Viewed: HiringHow to hire your first salesperson.130 views
Top Viewed: CoachingHow to coach your sales manager.Featured Video
Start With High-Performance Sales Teams
If your sales team is active but inconsistent, start here. This short video frames the leadership, process, and accountability needed to build a team that performs with more confidence.
385 views
2:43
Start here
Watch by Situation
Find the Sales Topic That Matches Your Situation
Each video speaks to a common point of friction: building the team, adding senior sales leadership, hiring carefully, or coaching the leader responsible for daily execution.
Build the Team
For owners who know the sales team needs more structure, leadership, and consistent execution.
Add Leadership
For companies that need senior sales direction without hiring a full-time VP of Sales yet.
Hire Carefully
For early teams where the first sales hire can either create momentum or expensive confusion.
Coach the Leader
For teams where the sales manager needs a stronger leadership cadence and coaching rhythm.
Video Library
Practical Lessons for Stronger Sales Leadership
These short videos give owners a quick way to think through sales team performance, fractional sales leadership, hiring, sales goals, and coaching cadence before deciding what needs attention first.
327 views | 2:02
How to Hire a Fractional VP of Sales
Understand when senior sales leadership may be the right move before committing to a full-time executive hire.
184 views | 2:36
How to Hire Your First Salesperson
Review what matters when the first sales hire needs to create momentum instead of adding confusion to the business.
171 views | 2:38
How to Achieve Your Sales Goals
Connect revenue goals to the sales behaviors, leadership rhythm, and follow-through needed to make progress visible.
135 views | 2:41
Great Sales Leaders Do These 4 Things
See the leadership habits that help sales teams stay focused, coached, accountable, and aligned around the right priorities.
130 views | 1:57
How to Coach Your Sales Manager
Clarify how owners can support a sales manager who needs stronger cadence, expectations, and coaching behavior.
Explore More Sales Leadership Topics
Visit the SVA YouTube channel for more short videos on sales leadership, team performance, hiring, coaching, and revenue growth.
Featured Appearances
Longer Conversations That Build Authority
For owners who want more context, these longer interviews offer a deeper look at Rich's perspective on sales team building, SMB growth, and practical sales leadership.
Personal Brand Blueprint48:17
Scaling Your Business: How to Build a Powerful Sales Team
A deeper conversation for owners thinking about how the sales team has to change as the business scales.
Money Matters Top Tips12:39
Adam Torres Interviews Rich Cocuzzo
A broader introduction to Rich, his background, and the advisory perspective behind Sales Velocity Advisors.
Ric FranziInterview
Unlocking Sales Potential for SMBs
A focused discussion for small and midsize businesses that need more leverage from sales leadership and execution.
Book a Diagnostic
Turn the Insight Into a Better Sales System
If one of these videos sounds familiar, the Sales and Marketing Evaluation can show which sales leadership, pipeline, coaching, or hiring issue should be addressed first.