Sales Leadership Built on Trust, Discipline, and Practical Execution.
Rich Cocuzzo founded Sales Velocity Advisors to help owners build and lead high-performance sales teams. The work combines three decades of sales leadership experience with a clear assessment of strategy, process, people, coaching, and development.
The Work Starts With an Accurate Read of the Sales Function
Each client is different. The advisory process assimilates into the business enough to understand the team, the market, the culture, and the sales motion before recommending the right repair.
The Experience Behind the Advisory
Rich’s career combines enterprise sales leadership, customer relationship discipline, team development, and entrepreneurial focus.
Three Decades of Sales Leadership
Before founding SVA, Rich built deep sales expertise through a distinguished three-decade career at FedEx, refining his leadership through roles tied to sales dynamics, customer relationships, and strategic growth.
Built for Business Owners
SVA was founded in 2018 with a mission to help owners build high-performance sales teams, strengthen leadership, identify opportunity gaps, and accelerate revenue growth with more confidence.
Built for Owners Who Need Better Sales Leadership and Execution
SVA works especially well with mid-market companies that need stronger sales leadership, clearer process, better coaching, and a more disciplined path to growth.
How Clients Describe Rich
The consistent themes are trust, leadership development, process improvement, customer focus, and sustainable revenue.
“A remarkable sales leader with an impressive track record.”
Marketing Vice President“World-class sales leader. Leadership development in others is his strongest attribute.”
Chief Operating Officer“Focused on the customer, employee development, and improving processes.”
Sales Vice PresidentQuestions Owners Ask Before Working With an Advisor
The right advisor should bring credibility, a clear operating philosophy, and a practical way to improve the sales function.
Who is Rich Cocuzzo?
Rich is the Founder and President of Sales Velocity Advisors, with three decades of sales leadership experience and a focus on helping owners build high-performance sales teams.
What is the advisory approach?
The work starts by assessing strategy, process, people, coaching, and development, then prioritizing the opportunity gaps that limit revenue growth.
Who is a good fit?
Owner-led and mid-market companies that need stronger sales leadership, better process, improved coaching, and a more disciplined path to revenue growth.
Start With a Clear Read of the Sales Function
Use the Sales and Marketing Evaluation to identify the opportunity gaps limiting sales performance and decide what to repair first.