About Us

Sales is the lifeblood of every business

About Rich Cocuzzo

The Expert in Sales Growth and Dynamic Leadership

Rich is the Founder and President of Sales Velocity Advisors. With a distinguished three-decade career at FedEx, Rich has garnered extensive expertise in sales, refining his skills through dynamic leadership roles. His tenure at this iconic corporation granted him profound insights into sales dynamics, customer relationships, and strategic growth.

In 2018, Rich ventured into entrepreneurship, establishing Sales Velocity Advisors with a mission to assist business owners in building high-performance sales teams. His guidance goes beyond conventional sales tactics, fusing tradition with innovation, to equip clients with a competitive edge in a constantly evolving market. Rich nurtures a culture of excellence within sales teams, fostering camaraderie, accountability, and a shared sense of purpose..

We Believe

Building High-Performance Sales Teams for Business Success

We believe in the philosophy that “Nothing happens until someone sells something”.

Sales is the lifeblood of every business and our focus is to help you build and lead a high-performance sales team that will help your company thrive.

How We Help

Tailored Sales Assessment for Your Unique Business

Each client we work with is unique in their own way. Be it your culture, people, value proposition or industry, we assimilate into your business so we can perform an accurate assessment of your sales function. We conduct a thorough review of every aspect of Sales, including; Strategy, Process, People, Coaching & Development.

We then help you identify and prioritize the opportunity gaps that are limiting your revenue growth and preventing your sales team from achieving peak performance.

Who we are a good fit for

Specializing in Mid-Market Companies Across Key Industries

We serve companies in the $5M – $100M business segment. We specialize in the following industries; Manufacturing, Distributors, Transportation & Logistics, SaaS, Technology, Construction and Oil & Gas.